Our Focus

History

The history of phibio goes back to the late 1970, when a young German beautician has started to develop her own natural beauty products due to scarcity of resources in Tunisia at that time. Salah Louhichi, a biologist and naturopath has teamed up with her and added his experience as well as a farm he has been developing since his young age. This combination of efforts have led MD Naturkosmetik to an important success in Tunisia where its products are widely used and appreciated. Currently the youngest son, Youssef Louhichi, is continuing the adventure.

The history of phibio goes back to the late 1970s, when a young German beautician started to develop her own natural beauty products due to scarcity of resources in Tunisia at that time. Salah Louhichi, a biologist and naturopath, teamed up with her and added his experience along with a farm he had been developing since he was young. This combination of efforts saw MD Naturkosmetik enjoy great success in Tunisia, where its products are widely used and greatly appreciated. Currently, the youngest son, Youssef Louhichi, is continuing the adventure.

The creation of phibio in Switzerland is an extension of the idea of joining forces, with the aim of providing the best quality natural products, combined with state of the art technology and scientific knowledge.

Khaled Louhichi and Dr Marcin Brynda decided to combine their respective expertise to take cosmetic production to a new level, carrying on the ideas and passion of Salah Louhichi.

In 2014, phibio was set up in Geneva, Switzerland, by Louhichi Salah, Louhichi Khaled and Dr Marcin Brynda. The company’s aim was to continue product development with Swiss quality standards and using organic ingredients. With this in mind, phibio entered into a partnership with Saponlabs, a cosmetic research laboratory in Warsaw, Poland, led by Prof. Kamil Wojciechowski, and will seek further partnerships to continue developing its knowledge base.

1975

MD Naturkosmetik Surl created by Marlies Daldoul, a young German beautician working in Tunisia.

1990

Purchase and development of a “Biofarm” in Tunisia by Salah Louhichi.

2004 -2010

Joint venture between Marlies Daldoul & Salah Louhichi with the aim of developing phytotherapeutic products for MD Naturkosmetik.

2010

Retirement of Ms Marlies Daldoul and transfer of MD Naturkosmetik to Salah Louhichi.

2014

Creation of phibio sàrl in Geneva, Switzerland.

2015

Joint venture with Saponlab in Poland.


The Team

Nejma Louhichi, Social Media & Communication expert

Co-Founder

Alice Mehtemetian, MBA in luxury management

Director

Khaled Louhichi, MSc. , CIIA

Co-Founder

Marcin Brynda

PhD

Partnership

R&D : Chemical substitutes & extraction methods – www.saponlabs.com

Natural Ingredients, research ideas & collaborations – neatwholesale, www.mdnatur.com

 

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